fashion goes virtual

Fashion lovers, rejoice!

I have just discovered (thanks, Beauty Directory!) that what was once only for the fashion industry elite is accessible to all of us – and we don’t even have to leave the comfort of our couches to partake.

As many of you will know, the Australian Fashion Week (sponsored by Afterpay this year) is right around the corner – 31 May to 4 June to be exact, at Carriageworks in Sydney – and now, thanks largely to Covid-19 (about the only good thing about this crazy, never-ending pandemic), those of us who are unable to attend in person, can “attend” the event virtually.

Honestly, I have such mixed feelings about everything being online … I mean, it’s good because we can still connect but also … EFF OFF RONA!

So, those who can’t attend Fashion Week IRL, as reported by Beauty Directory, according to IMG, you can stream the event live and on-demand on its OTT platform, which is said to be powered by Samsung.

With Australian Fashion Week just days away (from 31 May), if you’d like to tune in virtually (hello, front row seats!), visit:

All you have to do is sign up and you get access to it all.


x G.

Source: ‘Afterpay Australian Fashion Week Announcement’, Australian Fashion Week, YouTube.

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